In this 90-minute course, Ankur Patel will explore one of the core concepts in
unsupervised learning, clustering. Clustering is able to segment entities (e.g., users) into distinct and homogenous groups such that members of a group are very similar to members within the group but distinctly different from members in other groups. This group segmentation is possible without requiring any labels whatsoever and instead relies on separating entities based on behavior.
For example, via clustering, online shoppers could be grouped into budget-conscious shoppers, high-end shoppers, frequent shoppers, seasonal shoppers, technophiles, audiophiles, sneakerheads, back-to-school shoppers, young parents, senior citizens, and millennials. To perform clustering well, good feature engineering is required. In this course, we will explore loan applications, perform feature engineering, and segment users based on their potential creditworthiness. We will also explore how clustering allows efficient labeling, turning unlabeled problems into labeled ones, opening up the realm of semi-supervised learning.