External data can help organisations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities.

Organisations need to update their Go-To-Market (GTM) strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines.

This webinar will cover:

  • The evolution of external data
  • New technologies that make external data more accessible
  • How to modernise your GTM strategies to include external data 

Local ODSC chapter in NYC, USA

Instructor's Bio

Scott Taylor

The Data Whisperer, MetaMeta Consulting LLC

Scott  has helped countless companies by enlightening business executives to the strategic value of data management and leveraging external data. His experience comes from working for some of the most iconic data providers - Nielsen and Dun & Bradstreet. As Principal Consultant for MetaMeta Consulting, he now helps Enterprises and Tech Brands tell their data story. His book – TELLING YOUR DATA STORY: Data Storytelling for Data Management is available now.  

Iris Zarecki

Director, Product Marketing, Explorium

Iris  brings a track record of delivering SaaS solutions in areas like AI/ML, Data and analytics and Cyber.  Iris leads product marketing at Explorium, that empowers sales and marketing leaders to automatically discover relevant, impactful data signals, and use them to create powerful analytical solutions and disruptive go-to-market motions.


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    ON-DEMAND WEBINAR: Leveraging External Data to Create a Competitive Go-To-Market Strategy

    • Ai+ Training

    • Webinar recording

    • Join ODSC APAC 2022 Virtual Conference